We have a lot to celebrate. Over the past few months, Zapini has grown from an AI messaging platform into a complete hub for customer service and sales on WhatsApp. Here we round up the headline updates that are available for you to use right now.
Voice AI: your assistant answers calls
The star of this release is AI-powered voice support. Zapini no longer handles only text and audio messages: it now answers WhatsApp voice calls, understands what the customer says in real time and replies naturally — using the same AI brain that already runs your conversations.
- 24/7 call handling, with no queues and no waiting;
- Voice data capture, such as IDs, dates and postal codes;
- Inbound and outbound calls, perfect for confirmations and reminders.
It is the next step in support: the same AI that chats by text now talks to your customers too.
Kanban CRM: your leads, organized visually
Managing opportunities has never been so visual. The new Kanban-style CRM turns every conversation into a card you drag across funnel stages — from New lead to Closed.
- Custom fields per tenant: tailor the CRM to your business;
- Labels and filters to find any lead in seconds;
- Team view: everyone knows where each deal stands.
Conversation, contact and sales opportunity now live in one place — no more parallel spreadsheets.
New integrations to connect everything
We have greatly expanded the integration ecosystem so Zapini talks to the tools you already use:
- RD Station (Marketing and CRM) — sync leads and trigger automations;
- Instagram Direct — handle DMs in the same inbox as WhatsApp;
- Telegram — unify yet another conversation channel;
- Webhooks and API — connect your own systems and external tools.
Official Cloud API connection and coexistence
Beyond the QR-code connection, Zapini now offers the official WhatsApp Cloud API with coexistence support — meaning you can use the WhatsApp Business app and the API at the same time, on the same number, without losing your history. More stability, more trust and protection against bans.
And even more improvements
Among the many updates, we also highlight:
- Public QR-code link so customers can connect an instance without logging in;
- Multichannel appointment reminders and recurrence;
- Passkey login (Windows Hello / biometrics) for stronger security;
- White-label panel for resellers with their own brand.
Start using it now
All of these updates are already live on the platform. If you have not tried Zapini yet, this is the perfect moment to experience the future of WhatsApp customer service. Visit Zapini and discover what voice AI, the Kanban CRM and the new integrations can do for your business.
